At Align, we value transparency and your privacy. This page has everything you need to know about how we use your data. If you have any questions about our Cookies Policy, we’d love to hear from you – just email privacy@aligntech.com. This Cookies Policy should be read in conjunction with our Privacy Policy. You may also manage your cookies preferences at Manage Cookies.

We are Align Technology Swizterland GmbH of Suurstoffi 22, 6343 Rotkreuz, Switzerland ("Align”, we", "us" and "our"). This is the Cookies Policy for the Invisalign websites we operate in the EU, Switzerland and the UK (https://www.invisalign.co.uk/, https://www.invisalign.eu, https://www.invisalign.ch/).

Cookies

Although acceptance of cookies is not required to visit Align’s websites, we do use cookies, and similar technologies, such as Device-IDs, pixel tags and web beacons, to collect and store certain information. These are small text files stored on computer hard drives and are regularly used to analyze individual website activity. By collecting and remembering information about your visit to a website, cookies and similar technology allow web applications to recognize and respond to your individual preferences. A cookie file may contain information that the website uses to respond to you as an individual and to tailor a website experience to your preferences. If you have provided your contact information as part of your website visit, we may utilize the cookie file to collect information about your specific website activity. This information will only be used for marketing purposes by Align and will not be sold or shared with any third party not contracted with Align.

Our websites use cookies and similar technologies either alone or in combination with each other to create a unique device ID, and to distinguish you from other users Using cookies and similar technology enables Align to determine the usefulness of information provided to our users and to analyze the effectiveness of our navigational structure in providing you that information. Cookies and similar technology can be used to manage a range of features and content as well as storing searches and presenting personalized content. In the end, cookies help us provide you with a better website experience.

If you prefer not to receive cookies on this website, you can set your browser (such as internet explorer, chrome, Mozilla Firefox, etc.) to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. If you have set your browser to not allow cookies, you will still be able to access the website; however, this may affect your full usability of this website.

What is a cookie?

Most websites you visit use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either just for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’).

Cookies do lots of different things, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site-for example, when you enter your login details and move to another page it won’t recognize you and it won’t be able to keep you logged in.

Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.

Cookies may be set by the website you are visiting (‘first party cookies’) or they may be set by other websites who run content on the page you are viewing (‘third party cookies’).

Note: The ‘first party’ Align cookies (see below) do not retain any personal information (name, address, IP address, etc.) which the user may have entered on the Align website. However, we do use a robust combination of data sources (online, orders, customers, etc.) to get a full picture of our product and marketing efforts. This is only for our efforts and we do not share your information to other businesses for their own purposes.

We use strictly necessary cookies if they are necessary for the performance of a contract with you, or because using them is in our legitimate interests (where we have considered that these are not overridden by your rights). We use all other cookies with your consent

Strictly necessary cookies

Some cookies are strictly necessary in order to enable you to move around the website and use its features. Without these cookies, we will not be able to determine the number of unique users of the site or provide certain features, such as automatic sign in to Align services.

Strictly necessary cookies:

Cookie name	Why we use it	Expires
dc_gtm_UA-82827418-9	This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.	1 minute
dc_gtm_UA-82827418-4	This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account.	1 minute

Functionality cookies

Functionality cookies record information about choices you’ve made and allow us to tailor the website to you. For example, on the “Find a Doctor” page we use a cookie to remember your browser’s language settings so that we have your country pre-selected in the country selector.

Performance cookies

We use performance cookies across the websites for internal purposes to help us to provide you with a better user experience. Information supplied by cookies helps us to understand how our visitors use the Align websites so that we can improve how we present our content to you. They also allow us to test different design ideas for particular pages, such as the Align Homepage. We generally contract with independent measurement and research companies to perform these services for us and when this is the case, these cookies may be set by a third party company (third party cookies). Third party cookies are identified in the list below, together with information as to how you opt out of receiving them.

Performance cookies:

Cookie name	Why we use it	Expires
_ga*	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.	2 years
_ga_NPFRJR6E3L	This cookie is used by Google Analytics to persist session state.	2 years
_gat_UA-82827418-9	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.	1 minute
_gid	This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.	1 day

Third party cookies

To support our efforts, we sometimes embed photos, video and other content from social media websites such as YouTube, Facebook, Google, and Twitter. Pages with this embedded content may present cookies from these websites. Similarly, when you use one of the “like” or “follow” buttons on our websites, a cookie may be set by the service you have chosen to share content through. You may also choose to use tools from other social media that Align cannot control, such as Pinterest. Align does not control the use of any third party cookies and our tool will not block cookies from those websites. You should check the relevant third party website for more information about these.

Targeting / Advertising Cookies

Our websites may occasionally have advertising. A certain amount of this advertising is tailored to the individual user. We use cookies to determine what advertising might be most relevant to you based on the areas you look at on our sites and your IP address geo-location. The table below provides links to the individual as serving partner’s opt-out mechanisms but you can also manage these through the cookies settings page.

Targeting / advertising cookies:

Cookie name	Why we use it	Expires
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services	3 months

Advertisements

We may also work with advertising networks that gather information about the content on our Site you visit and on information on other websites and services you visit. This may result in you seeing advertisements through our Site or our advertisements when you visit other websites and services of third parties. For more information about how to turn this feature off see below or visit http://www.youronlinechoices.co.uk

Please note this does not stop advertising from being served to you online. You will continue to receive generic ads, just not targeted ads.